MARIE STOPES INTERNATIONAL (MSI)

Maternal Health Marketing

Design and art direction of a suite of marketing support materials for three life-saving women’s health drugs, Misoclear, Mediprist and Mariprist, for the prevention of postpartum hemorrhaging and incomplete abortion.

Target audiences span four tiers, ranging from educated medical professionals to potentially illiterate end users.

The materials designed for each tier have been very successfully used since their launch at the beginning of 2014 and have since been translated into various other languages.